On a cheerful day in May, the first Goldilocks branch opens in Pasong Tamo, Makati. This "Once Upon a Time" will flourish into a "Happy Ever After" in due course.
1968
Goldilocks marches along and opens its second branch along Taft Avenue, Manila.
1969
Parties and celebrations become more delightful, as Goldilocks extends to catering services
1976
United States, here we come! Goldilocks plants the Philippine Flag overseas by opening an outlet in Los Angeles, California.
1981
As the country celebrates the beatification of its first Saint, San Lorenzo Ruiz, Goldilocks is tapped as the official caterer for the visiting Pope John Paul II.
1984
Goldilocks continues its international expansion by opening in Vancouver, Canada.
1991
The Goldilocks family gets bigger through its franchising program. Great news for entrepreneurs!
1994
Goldilocks puts happy faces in their cakes - quite literally - as it introduces the trend in computerized edible portrait cakes.
1995
Di a nami sa Sugbu! Goldilocks launches its Cebu commissary to better serve the southern market. Padayon ang Lami!
1996
The once-small bakeshop comes of age: Goldilocks exceeds 1 billion pesos in revenue.
1999
Here's to a happy hundred! Goldilocks opens its 100th store.
2001
New look, same goodness: Goldilocks updates its store design and visual elements.
2002
Didto sa Davao, na ay Goldilocks na! Beginning in Luzon and extending to the Visayas, Goldilocks now reaches Mindanao.
2003
Another reason to visit the "vacation capital of the Philippines": Goldilocks opens in Baguio City.
2004
Viva Las Vegas! The USA now has 17 Goldilocks stores across key cities.
2006
Goldilocks celebrates 40 Thoughtful Years in the Philippines. Accordingly, the country's number one bakeshop reaches 5 billion pesos in sales and opens its 200th store.
2007
Come and see how Goldi-good things are made! The Goldilocks Cake City Tour opens its doors, to the delight of kids and kids at heart.
2009
Mother Earth joins the celebration: Goldilocks is recognized for its environmental activism and eco-friendly production systems.
2010
Goldilocks says Sawadee! The Company's Asia expansion begins with its first store in Bangkok, Thailand. Goldilocks opens its 300th store in Quezon City.
2011
Goldilocks celebrates its 45th year aniversary.
2012
Goldilocks rebrands, updating its identity elements and strengthening its legacy.
2013
Seven years after opening its 200th store, Goldilocks doubles the number and opens its 400th
2014
At the wedding of Dingdong Dantes and Marian Rivera, Goldilocks unveils a 3D-mapped, 12-foot, 5-tiered cake adorned with Swarovski crystals and butterfly details.
2015
Cebu inagurates its new plant to better serve our Cebuano customers
2016
Goldilocks celebrates 50 Sweet and Delightful years of bringing world-class products to Filipinos all over the world.
